Strategy and clarity for founders done building businesses that don't fit.
Latest post
The number on your list is the least useful thing about it. Where the right subscribers come from, three ways people build the wrong list, and a calculator for your own numbers.
Open the post · 5 minutes
Digital Business Strategy
The number on your list is the least useful thing about it. Where the right subscribers come from, three ways people build the wrong list, and a calculator for your own numbers.
· 5 minutes
Digital Business Strategy
Your one sentence isn't a wording problem, it's a decision you haven't made yet. The four checks that decide whether it travels, and a tool that marks yours as you type.
· 7 minutes
Digital Business Strategy
Your website, your Google Business Profile and your social, sorted in four focused hours. The Digital Triangle, and what to sort first on each side.
· 5 minutes
Digital Business Strategy
Both cost about the same to make. Only one of them regularly gets finished. Watch the same hundred people go down each path, and see where the guide loses them.
· 5 minutes
Digital Business Strategy
A lead magnet is a trade, not a giveaway. The four shapes one can take, which fits your business, and why most of them sit there doing nothing.
· 5 minutes
Digital Business Strategy
Google lets you put your Instagram on your Business Profile in about two minutes. Here is where the setting lives and why it brings people in.
· 4 minutes
Digital Business Strategy
52 per cent of local searches start on Google and 75 per cent of people use more than one channel. That is an argument for focus, not for being everywhere.
· 4 minutes
Business Frictions
The work with no deadline loses every time, and it happens to be the only work that compounds. How to move one thing off the bottom of the page.
· 5 minutes
AI For Business
45 per cent of people now ask AI for local recommendations, and ChatGPT names 1.2 per cent of businesses. Here is what actually decides which ones.
· 5 minutes
Digital Business Strategy
97 per cent of people go over reviews before choosing a local business, and 74 per cent want them from the last three months. Rhythm beats volume.
· 5 minutes
Digital Business Strategy
You can't see your own website any more, and that's not a flaw in you. Here's what a second opinion actually looks for, and how to run one yourself.
· 6 minutes
Digital Business Strategy
Squarespace put its prices up by as much as 26%. Before you panic-switch, the real question isn't cost, it's whether you own your website or rent it.
· 6 minutes
AI For Business
Founders lose hours trying to type the perfect prompt. Talking to AI is faster, gets more out of you, and kills the blank page. Here's how to start today.
· 5 minutes
Digital Business Strategy
Your Google Business Profile is doing more work than your website, and most founders have a half-empty one. The handful of things that actually move it.
· 5 minutes
Digital Business Strategy
Your digital presence isn't admin. Done right it's how the right clients find you and how you get paid. The Digital Triangle, and the order to work through it in.
· 5 minutes
Digital Business Strategy
The advice is to be everywhere. What works is being in one place, done well. How to choose the right platform and keep showing up on it.
· 7 minutes
Digital Business Strategy
A single blog post can send people to your business for years. Here's why Found is the most underused side of your digital presence, and how to start building it.
· 6 minutes
Business Frictions
Your website is the only digital asset you own outright. Here's what a high-performing website actually does, and how to make yours do it.
· 7 minutes
Business Frictions
Most founders are working one point of a three-part digital presence framework. Find out whether your Home, Found or Seen side needs the most work, and where to start.
· 8 minutes
AI For Business
Most founders use Claude like a search engine and wonder why it falls flat. Here's what a personalised AI setup built around how you work actually looks like.
· 6 minutes
Business Frictions
Something feels off in your business but you can't name it. Play the free 90-second game and find out exactly what's slightly wrong, and where to start.
· 2 minutes
Women In Business
Renae from Glo Younger was spending on Meta ads and being told to discount more. Here's how shifting to SEO and GEO brought in the right clients and changed everything.
· 4 minutes
Business Frictions
You're not inconsistent; your business architecture is structurally on fire. Why "showing up more" is the most expensive advice for high-functioning founders, and how to strengthen your digital foundation instead.
· 5 minutes
Human Design Business
If your business feels like pushing not pulling, it wasn't built for you. Here's what Projector business strategy actually looks like.
· 7 minutes
Offer Strategy
Most founders don't have a bad offer. They have one built for who they thought they should be. Here's how to tell the difference, and what to do about it.
· 7 minutes
Women In Business
You did everything right, followed the strategies, showed up consistently. So why does your business still feel like something you're carrying?
· 5 minutes
AI For Business
AI can save you hours. It can also make everything you publish sound like a confident stranger wrote it. Here's how to keep your voice in the work.
· 5 minutes
Business Frictions
Picking the right platform isn't about where your audience is. It's about where you can show up sustainably as yourself. Here's the framework for finding it.
· 5 minutes
Business Frictions
If the exhaustion comes back the moment you start again, rest isn't the answer. Something in the structure needs addressing, not managing.
· 6 minutes
Business Frictions
Your offer might be technically good and still be slowly draining you. How to tell if it's misaligned with the way you work best.
· 6 minutes
Business Frictions
Showing up on the wrong platform doesn't just waste time. It keeps you performing instead of connecting. Here's how to tell if you're on the wrong one.
· 7 minutes
Business Frictions
Getting seen but not getting clients? The problem isn't reach or frequency. Your content is probably working too hard and saying too little.
· 6 minutes
Business Frictions
You're not stuck because you're not capable. You're stuck because you're building something that doesn't fit how you actually work.
· 7 minutes
Save point
One thing you can go and do in your own business in ten minutes, and what to do with whatever you find. One email a week, from me.
Rather start with a quick check? Take the Founder Friction Finder.